How technology is impacting media consumption trends today
Having a look at the role of get more info innovation in the way we are consuming media at present.
Over the past few years, as society has come to be reliant on smart devices, technology has become the centre of attention for many regions of industry. The rise of mobile phones has fundamentally improved the media industry, causing new developments in the way media is developed, distributed and taken in. Before the era of digitalisation, media has been generally consumed in standardised formats such as newspaper publications and television or radio transmissions. However, more just recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Along with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smartphone age has in fact, compelled the media industry to transform its business models and strategies, interrupting standard outlets and opportunities for media access and consumption, with a series of new and creative digital media examples.
In addition to the circulation and creation of digital content, media consumption habits are also being heavily affected by technological advancements. The mobility of smartphones has shifted the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to view or tune in to prescheduled broadcasts, which were organized by executives and run on a rigorous schedule. Instead, these days, customers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has caused an increase in material production as consumers are quickly getting through shows and continuously looking for new things to enjoy.
Traditionally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. Nevertheless, in contemporary society, the development of smart devices has caused a few major shifts in the way media is shared and delivered. Among the most prominent advancements in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the capability to render video, text and audio content, mobile phones are the ideal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously working on reformatting their material to prioritise smartphone ease of access. Presently, trends which are popular on social media are particularly prominent for media companies to consider. Namely, short form video and global television are gaining traction for providing interesting and accessible material for audiences all over the world.